VIS SIMULATION
THE PROBLEM
Is there a way that visual reality can help strengthen the neurotransmitter connections made in the visualization process to ultimately help people with phobias?
SKILLS
Research, Prototyping, User Testing, Interface Design, Photoshop, Indesign, Illustrator, UserTesting.com, Optimal Workshop
THE SOLUTION
VIS SIMULATION has two layers.
The first layer is the actual product: the smartwatch and phone app, the product packaging and the VR headset design.
The second layer is the information about the product: the welcome packet included in the package and the VIS SIMULATION website.
VIS SIMULATION PHYSICAL PRODUCT
VIS SIMULATION WEBSITE
THE RESEARCH
PERSONA GOALS
For the VIS SIMULATION website I was able to apply techniques I was learning in my User Experience Design classes to help make the website more user friendly.
HIGH FREQUENCY/HIGH IMPORTANCE MATRIX
The High Frequency/High Importance matrix helps determine what categories will be placed in the primary, secondary and footer navigation.
I listed out every option on the VIS SIMULATION website I could think of and rank ordered them based on what I felt like is the highest vs the lowest priority.
This is the foundation for my next steps in testing: the Card Sort, the Tree-jack test and the Chalkmark test- all done with Optimal Workshop.
CLOSED CARD SORT
I asked users to sort tabs I wanted to use after identifying their importance from my high frequency/importance matrix.
TREE-JACK TEST
The second test focused on the path of information. The tree-jack asked where would you put information when given a choice.
CHALKMARK TEST
Chalkmark tested added a visual element to the navigation. This was the last logical step in the pre-testing for the site.
USERTESTING.COM
Now that I had a workable prototype, I was able to submit my site to UserTesting.com so that random people that fit my site's demographic from all over the United States were able to test my site and give unbiased feedback. This was super insightful especially because their opinions are unfiltered.
REFLECTION
This project was the first time I felt like I had created something "good" in my program. I began to look beyond the limitations of the two-dimensional and for the first time felt like I had found a niche in the design community. VIS SIMULATION taught me how design can make a positive impact on the world beyond using recycled paper or creating an advocate poster series. With design, options are limitless.
FIXABLE PROBLEMS
#1 The Form
One of my UserTesting users had some issues with the form. He gave concrete answers and good ideas as to how to fix it.
#2 Description
It was pointed out by a UserTesting user that he was unclear on some aspects of the product. I should describe it clearer.
#3 What to do with About
Figuring out what to do with the About Page. Do I nix it? Or how can I integrate more of the scientific information into it.